BARSTOOL SPORTS
Barstool Sports, founded in 2003 by Dave Portnoy, began as a free newspaper in the Boston area, focusing on sports betting and fantasy sports. Over time, it has evolved into a leading entertainment and sports lifestyle brand, known for its unfiltered content, vibrant culture, and influential presence across digital media. In addition to its multimedia platforms, Barstool has expanded into apparel, creating a range of merchandise that reflects its unique identity and resonates with its dedicated fanbase.

WORLD-CLASS TALENT
EXPERIENCE THE BEST.
We collaborated with Barstool Sports to deliver on-trend designs that embody the brand's unique blend of fashion, culture, and sports. From concept to production, we managed the development and execution of their products, ensuring timely delivery to their customers just in time for the holidays, all while working within a tight timeline.

WORLD-CLASS TALENT
CULTIVATING CULTURE
Creating merchandise for Barstool Sports' diverse IP and brands is an exciting opportunity to cultivate culture and deliver products that genuinely resonate with their passionate audience. Barstool has built a strong connection with its fans through its unique blend of humor, lifestyle, and sports, making the merchandise a natural extension of that bond.
These brands include; Pardon My Take, Bussin with the Boys, One Bite Pizza, PlanBri Uncut

“YOUR TEAM REALLY SAVED THE DAY ON THIS ONE.”
BARSTOOL SPORTS
Vijay Paintal
THE NUMBERS
DONT LIE.
HH is a leading creative marketing, brand building, and licensing agency that serves talent, brands, and retailers on a global scale.